CBD Skincare Products Deliver Better Results

CBD, short for cannabidiol, in skincare and other cosmetic products has gone mainstream. This is no surprise given how popular hemp-derived CBD is in the health, fitness and wellness space. In 2019, the Benchmarking Company, a beauty and personal care consumer research organization, conducted a survey on CBD in beauty products, collecting responses from 7,000 female and male American beauty consumers. This survey asked consumers whether they use CBD beauty products, what kind of CBD beauty products they use, whether they find beauty products with CBD to work better or not than those without CBD, and what benefits they saw from using a beauty product containing CBD.

Key highlights:

  • 52% are buying beauty products made with hemp-derived CBD
  • Over 65% find CBD skincare products delivered better results than those without CBD
  • 49% find CBD makes their skin feel healthier


The survey asked participants how long they had been using skincare products with CBD and what they thought about CBD in general.  Among the 3,640 respondents who used CBD skincare products, 34% reported using CBD skincare products for the last 6 months, 28% said 6 months to 1 year, 20% said between 1 to 2 years, and 3% said over 10 years.

Respondents reported favoring CBD skincare products for these reasons:

  • 61% believe that the medical value of CBD is well-documented
  • 58% believe CBD is a potent, effective ingredient for their cosmetic concern
  • 57% believe hemp is a “good for you” ingredient
  • 46% believe CBD is vitamin and mineral rich


Consumers who reported using beauty products with CBD noticed the following benefits:

  • 49% found CBD made their skin feel healthier
  • 48% found CBD reduced skin irritation
  • 45% found CBD made their skin look healthier
  • 45% found CBD soothed, smoothed and soften their skin

Also, 47% reported that CBD relieved their pain and 46% found CBD relieved their muscle pain and stiffness. Non-medical pain creams are not per se beauty products but they are considered cosmetics. This reason is likely why the survey included questions about CBD use for pain and stiffness.


Overall, beauty consumers found that products containing CBD delivered better results compared to products that had no CBD.

  • 77% found eczema/rosacea products with CBD worked better than those without CBD
  • 75% found CBD bath bombs worked better than bath bombs with no CBD
  • 74% found CBD body treatment products worked better than those without CBD
  • 73% found CBD anti-redness products worked better than those without CBD
  • 72% found CBD facial oils worked better than than those with no CBD
  • 68% found acne treatment products with CBD worked better than acne treatment products that had no CBD
  • 66% found that anti-aging facial skincare products with CBD worked better than those without CBD
  • 65% found facial moisturizers with CBD worked better compared to facial moisturizers with no CBD


Why CBD works for maintaining skin health is limited in research. Some research generally indicates that CBD has the potential to improve skin health. Studies have found that CBD helps trigger the body’s endocannabinoid system to balance an imbalanced system or function related to the skin issue or disorder.

We all have an endocannabinoid system, just like we have a central nervous system and immune system. Our body’s endocannabinoid system is described as a complex cell signaling system that is responsible for maintaining a state of balance of our other body systems and functions, including balance of the skin and barrier functions.

The endocannabinoid system generally works like this. If a body system or function is too active then it is imbalanced, and the endocannabinoid system would need to reduce that activity to a state of balance. Conversely, if a system or function has too little activity then it is imbalanced, and the endocannabinoid system would need to stimulate activity to a state of balance.

For example, one study reported that CBD has the potential to prevent acne breakouts by regulating oil production of small oil-producing glands present in the skin. In other words, CBD may lessen oil production when there is too much being produced to a state of balance and avoid an acne breakout.

Where there is balance, there is a healthy mind and body.

These statements have not been evaluated by the FDA and are not intended to treat, diagnose, prevent or cure any disease. The statements made here are for informational purposes only. Always seek the advice of your doctor with any questions you may have regarding a medical condition or question.


CBD & Beauty, Part 1 and Part 2, the Benchmarking Company

Baswan SM, Klosner AE, Glynn K, et al. Therapeutic Potential of Cannabidiol (CBD) for Skin Health and Disorders. Clin Cosmet Investig Dermatol. 2020;13:927-942. Published 2020 Dec 8. doi:10.2147/CCID.S286411

Oláh A, Tóth BI, Borbíró I, et al. Cannabidiol exerts sebostatic and antiinflammatory effects on human sebocytes. J Clin Invest. 2014;124(9):3713-3724. doi:10.1172/JCI64628

Related Posts